Sometimes the the best expression comes out in a test shot or when the subject is just fooling around. The crosseyed look wasn’t right for the campaign, and the framing of the shot was too tight, but the personality captured in the shot was amazing. Replacing an eye, fixing an eyebrow, combining the tightly framed shot with a wider shot, finessing the hair, and adjusting backgrounds to create a compelling image that looks perfectly natural and was well suited to the campaign’s quirky message.