PRODUCTS
Taking Flight
Photography: Alan Rowe
Let’s be honest, sometimes product shots can be a little boring. The challenge here was to bring the image to life while still also showing the product in great detail. Isolating the shoe, cleaning up details, adjusting color and contrast, building an overall environment, and adding jets to the shoe to create a heroic and energetic image that tells an interesting and aspirational story, an image that could be effectively used in advertising, promotion, and environmental graphics.