BUILDINGS
Ready for Action
Photography: Jim Ortner
A lot of promotional photography needs to be taken long before a business or building is ready to open, and that often means that it doesn’t look ready for anything, as things are still under construction. Removing distractions from the skyline, cleaning up construction mess, replacing the sky, turning on some lights, adding and removing reflections, and adjusting the overall ambient lighting and color balance to create a powerful image that shows off the impressive potential of a new hotel and convention center.