ARTWORK
Smart and Sassy
Photography: Diana Khovrenko and Nil Schindler
This image started with the idea of the character being smart as well as sexy within the “big heads for big ideas” campaign theme. It needed to be strange yet also realistic, kind of like a cartoon that has come to life. Separating elements, resizing her head, reshaping her body, adjusting arm positions, adding a new background, and making overall color adjustments to create a final image that is quirky and compelling but also captures people’s attention.