Sometimes a stock image fits the description of what you need, but it just doesn’t quite look right. The client needed a picture of a firefighter after spending hours fighting a fire. However, the model in the image simply wasn’t believable. The image was too clean, too pretty to be taken seriously. It looked staged. Adding texture and grit, adjusting contrast, extending the environment, and simplifying the overall color palette to create a compelling image that wouldn’t fight with the message in the campaign.