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French Resistance

Photography: Einstein Moomjy

Sometimes an image is taken for a campaign, but then it needs significant changes at the last minute. In this case, an ad for “Parisian-style” carpet was planned. Then there was a bit of a crisis with France, and all evidence of the Eiffel Tower needed to be removed. The image also needed to pass inspection, down to the smallest fiber. Replacing portions while matching perspective and lighting changes, and adjusting colors to match a physical sample to create a luxurious image that exudes “European elegance.”

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