PEOPLE

Image Upgrade

Photography: Andy Dean

The existing image had been part of a successful campaign for the client, but it had become outdated and a little embarrassing. Rather than trying to replicate the expression in a new image, it made more sense to fix problems and refresh the image. Bringing her mobile phone into the current century, giving her a little more dignified wardrobe, adding some hair, and simplifying the overall palette to create a powerful image that tells a clear story to support the updated campaign.

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