In advertising and promotion, details really make a difference. The positioning of individual little bits of onion, how much lettuce sticks out on the sides, the size of a drip of sauce, and the precise color of a beef patty can change the overall impression. Putting a burger in a simpler environment can dramatically increase the speed at which people can take it in and how they will react to it. Ultimately, it’s not just a matter of making a burger look good. It’s really about creating an image that gets people to respond.