Something as simple as the tilt of a person’s head can send out confusing signals. It’s not enough to have an image that objectively includes the product. An image also has to communicate at an emotional level in a way that fits with the client’s message. Turning her head, working on her skin, adjusting her hair, reshaping her back, fine-tuning makeup, bringing out details in the jewelry, adjusting overall lighting, and adding a soft background to make a truly impactful image that exudes confidence and control.