This image started with the idea of getting an important message within the “big heads for big ideas” campaign theme. It needed to be strange yet also realistic, kind of like a cartoon that has come to life. Separating elements, resizing her head, repositioning the phone, working on hair, reintegrating the collar, matching textures, removing the chair, extending the table, adding a new background, and making overall color adjustments to create a final image that is quirky and compelling but also gets people’s attention.