Sometimes, an image just doesn’t tell enough of the story. This image needed more space to get a sense of the challenges ahead. People also needed to see a greater sense of wonder and curiosity in the baby’s expression. Adding a few stairs, extending the floor, creating reflections in the baby’s eyes, restoring some of the blown out areas in the image, warming up the tones overall to create an impactful image that supported the world of possibilities suggested in the campaign’s message.