An image of a famous author taken by a well-known photographer was used as a small inset shot on the back of her new book. The image was then needed to be reused much bigger in an advertising campaign. Suddenly, every detail would be readily seen. Adjusting color, bringing out details, working on skin, fine-tuning makeup, eliminating distractions, and adding a deeper background to create a more natural and pleasing image that was better suited to the new use in the campaign.